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Want to Rapidly Uplevel Your Leadership & Growth Too Based on Your Voice, Values & Courage of Your Highest Convictions With Less Effort, True Resilience, Real Influence, Smarter Use of A.I. & Profound R.O.I.?

DISCOVER HOW FORTUNE 500 EXECUTIVE TEAMS, CREDIBLE DOMAIN EXPERTS & BILLION DOLLAR BRANDS USED OUR PROVEN DONE-WITH-YOU CLARIFYING LEADERSHIP SELF-AWARENESS & COMMUNICATION COACHING FRAMEWORKS THAT UPLEVEL YOUR CLARITY, CONFIDENCE, COMPETENCE, CHARACTER & CAPABILITY TO FAST-TRACK YOUR GROWTH TOO FOR HIGHER PERFORMANCE - WHILE POWERFULLY FAST BECOMING THE ASSERTIVE YOU - ONLY AT...

AMPLIFY YOUR INFLUENCE WITH THE ART + SCIENCE OF MEMETICS

"GAVE ME A DIFFERENT TAKE ON VALUES... CONVERTS LIKE CRAZY... 50% GROWTH YEAR ON YEAR, 3X IN A ROW, EVENTUALLY PAST $100M/YEAR... ONE OF OUR BEST INVESTMENTS..."

LED BY ASSERTIVEU™ FOUNDER, YOUR NARRATIVE ADVISOR & VOICE COACH, AMIR AHMAD NASR A.K.A. DRIMA - SHARING HIS LIVED LESSONS IN THE FACE OF FEAR, COMPLEXITY & ADVERSITY FOR YOU TOO TO BECOME CALMLY COURAGEOUS, OBJECTIVELY DISCERNING & CREATIVELY BOLDER


Face it. Rather than self-doubting, "who am I to do something?" ask yourself, "who am I not to do something?"

Today, whether you are a bold c-suite executive steering a corporate giant or a public institution leader commanding big responsibilities... Seated at a boardroom roundtable or family dinner table as you orchestrate the symphony of a home...

On a world stage or in life at large... From Vancouver, Canada to wherever you are in the world, this invitation here is for you.

Judging by our clients' results, we've found most of the time, there are deeper potent values already alive within you that are yet to be uncovered and amplified to your fullest big potential. The results speak for themselves so unequivocally, some of the world's biggest names in leadership and personal development secretly turn to us for advice.

At AssertiveU - a best-kept secret - we equip you with this better alternative made possible by our proven proprietary done-with-you voice facilitation frameworks and methods. In which decades and millions of dollars were invested to develop, refine and repeatedly validate with top executive teams, founders and experts all around the world with stunning effect. All powerfully informed by the Art and Science of Memetics, the study of "an idea, behavior, or style that spreads by means of imitation from person to person within a culture and often carries symbolic meaning." Experience the difference developing and expressing your powerful true leadership voice in unison creates for you too.


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WITH THE FOUNDER OF ASSERTIVEU™ - "LIKE A 300-YEAR OLD SAGE WHO IS WISE BEYOND HIS YEARS" - PRAISED BY DIVERSE FREEDOM-LOVING, MISSION-DRIVEN CEOS, THOUGHT LEADERS, ENTREPRENEURS, CREATORS & EXECUTIVES GOING THROUGH REALIGNMENT, SELF RENEWAL & GROWTH, INCLUDING FROM

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"The World's Most PINPOINT ACCURATE Values Clarification Method"? A Best-Kept Secret for You to Rapidly Better Clarify Your Meaning & Sense-Making of Your Inner & Outer Worlds in Intensives Tailored to Your Voice

Because You Do Not Manifest What You Want, You Manifest Who You Are

"Twelve o'clock: back to the ordinary world with an upgraded identity and newfound superpowers. One o'clock: call to new adventure. Two o'clock: refusal or acceptance."

We don't care much for Wokeness or MAGA. But we do expect that we always treat each other with dignity and respect as professionals and human beings. As for our educational leadership development philosophy: Simply put, you cannot be anything you want, no matter how hard you try, only who you really are at your unapologetic very best.

As the spiritual humanist billionaire Oprah Winfrey observed, "each of us has a personal calling that is as unique as a fingerprint." An ambiance. An innately creative musicality unique to who you are. Yet as psychoanalyst Carl Jung learned from world wisdom traditions, "one does not become enlightened by imagining figures of light, but by making the darkness conscious." And so...

Likewise, what we refer to as a "Living Blueprint" for teams and organizations and "Living Soulprint" for leaders, can best bear fruit in your examined personal and professional life and leadership only with robust self-discovery, expression and mastery, and ultimately, self-transcendence, made easier for you guided by our proven AssertiveU facilitation frameworks. Discover how you too can own your musicality and harness your shadow.

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For Assertive Expertise Voice Development

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Welcome to AssertiveU™ a best-kept secret for assertive leaders.

Our facilitation frameworks and intensives create positive ripple effects through Fortune500 teams, national security, select CEOs, entrepreneurs and experts who touch millions globally. As they all learned in our intensives, in times of crisis or growth challenges, you can close your heart and armor up or open your heart and assertively boundary up for a fulfilling life worth living.

Our approach is a meritocracy with inclusion on the basis of excellence. Inspired by the best of our founder's grandfather's wisdom legacy and overlapping high performance ethos of defense professionals, we focus on developing your communication, confidence, competence, character and capability, and also cognitive diversity for teams from different walks of life.

Let's not go to our graves with our unsung songs still inside of us. Regardless of your objective key results (OKRs), key performance indicators (KPIs), SMART goals or any other goal setting system you use, again and again, we have seen that your values and the courage of your highest convictions matter immensely in how well and soon you achieve your aims with bottomline abundance.

Just don't compromise any longer. Scroll below for more.

For Assertive Fortune 500 Leadership Voice Development

From Strategically Advising a Fortune 500 Team on Investing Over a Billion Dollars With Better Risk Management Assertively to a Department Leader Getting Guidance on How to Unlock More of Their Workforce's Human Potential Beyond Ceilings, Discover Proven Playbooks to Better Fast-Track Your Growth Too With AssertiveU™


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"[Your advisor and coach, AssertiveU™ founder] Amir is one of the smartest and most trustworthy human doings, and one of the finest human beings I have ever met. He is a quick and accurate study, enthusiastic, positive and not only listens and gets what you want to do and how to get there, he also listens into your future and gets where and who you want to and could be. He will leave the world much better than he found it."

THE LATE DR. MARK GOULSTON - FORTUNE 500 STRATEGIC ADVISOR, UCLA PSYCHIATRIST & AUTHOR OF THE INTERNATIONAL BEST-SELLERS REAL INFLUENCE & JUST LISTEN

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"... Challenged me to overcome my greatest fears... it's super effective... one of the best investments I’ve ever made for myself."

NINA WANG - AWARD-WINNING CANADIAN MARKETING STRATEGIST & INNOVATIVE CORPORATE EXECUTIVE ON HOW SHE UPLEVELED HER VOICE & LEADERSHIP

"Important and significant... especially at this time in our history... the right message, at the right time, from the right person."

KEN WILBER - RENOWNED INTEGRAL PHILOSOPHER & TRANSPERSONAL PSYCHOLOGIST FEATURED IN THE MATRIX TRILOGY, PRAISING ASSERTIVEU™ FOUNDER

"[AssertiveU™ founder, Amir] eloquently questioned the paradigms [he] inherited... If you have any question of what technology can do for people trying to make change from the bottom up, Amir's life experiences will remove all doubt... opportunities are available today that were all but unimaginable even a decade ago."

CHRISTOPHER M. SCHROEDER - AUTHOR OF STARTUP RISING WITH FOREWORD BY MARC ANDREESSEN, GLOBAL INVESTOR, YPO MEMBER & FORMER SENIOR WHITE HOUSE & STATE DEPARTMENT STAFF LEADER

"One of the best decisions I've made was hiring Amir - a world authority on designing company values... Helped us find our voice... All of a sudden it became clear... Helped us create a new vision for how we wanted to build a company to go forth and make a dent in the world... It's impossible for me to emphasize how powerful this framework is."

VISHEN LAKHIANI - NY TIMES BEST-SELLING AUTHOR & MINDVALLEY FOUNDER ON HOW OUR FACILITATION WAS KEY IN UNLOCKING MINDVALLEY'S 50% GROWTH YOY 3X, EVENTUALLY PAST $100M/YEAR WITH A.I.

"I felt like it was a refuge and a warm hug... I am very grateful... A very eye-opening and self discovery experience. I thank you for the time and effort, for being courageous enough to share your thoughts, for being spontaneous enough to be genuine."

DINA AITA - INTERNATIONAL BUSINESS MSC. CHEVENING SCHOLAR IN U OF WARWICK, UK, UPON FINDING AMIR'S STORYTELLING & ASSERTIVEU™

"Clarity achieved... His otherworldly emotional intelligence brilliantly honed in on limiting beliefs I'd been harboring and then his supercharged creative thinking and infectious positive energy made overcoming them a pure and prideful joy."

IRA LISS - FOUNDER & CEO OF MANIFEST TALENT, INSTRUMENTAL IN STEWARDING INTO PRODUCTION THE 16-TIME EMMY AWARD-WINNING SERIES MAD MEN

"Working on values isn't new to me but it gave me a different take on it... I was allergic to many standard marketing approaches... it's good to get clear... the work helped me hone in on what I want to focus on and offer... what I know and the impact I have with clients."

ÁINE WATKINS - ORGANIZATIONAL PSYCHOLOGIST, INTEGRAL COACH & MANAGEMENT CONSULTANT TO TOP BRITISH & AUSTRALIAN EXECUTIVES ON HOW SHE UPLEVELED HER VSIONARY LEADERSHIP

"Highly effective for increasing both short term conversions, and long term customer value by getting straight to the 'why' that connects us all at a core level. [After] using [the] framework, I had people emailing me thanking me for the 'inspiring videos.'"

GAVIN ABEYRATNE - ENTREPRENEUR & ADVOCATE WHO HELPED LOBBY THE AUSTRALIAN GOVERNMENT TO LEGALIZE MDMA ASSISTED PSYCHOTHERAPY IN PART USING OUR COMMUNICATION FRAMEWORKS

"The benefits are multi-faceted... based on values which were dormant and ready for me to expose... This sense of new confidence is truly a force which is unravelling... allowing the systems I created to flourish."

PATRICIA GAGIC - FORMER BANKING EXECUTIVE NOW ONE OF CANADA'S MOST CELEBRATED ARTISTS

"... I didn't have the holistic narrative of the data and building blocks I had all along - the world was disjointed... Now I feel more holistic, more whole. Beautiful symbiosis. Super exciting to be in my element."

PAUL DAVIDESCU - FROM DRAGON'S DEN CONTESTANT (CANADA'S SHARK TANK) TO REALTOR TECH CEO

"[AssertiveU™ founder, Amir] has a superb marketing mind... charisma and carries himself well as a speaker."

MARK JOYNER - ENTREPRENEUR, VETERAN OF US MILITARY INTELLIGENCE & BEST-SELLING AUTHOR, WIDELY RECOGNIZED AMONG PEERS AS THE GODFATHER OF INTERNET MARKETING

"I started [Watch Over Me] fresh off a kidnap attempt and I was in a huge rut... I only wish I'd discovered this [AssertiveU™] sooner."

XIN-CI CHIN - FORMER FOUNDER & CEO OF THE ASIAN TECH STARTUP WATCH OVER ME (ACQUIRED) AN EARLY PIONEER IN THE SAFETY APPS SPACE FOR WOMEN GLOBALLY WHO USED IT TO BE MORE SECURE

DONE-WITH-YOU INTENSIVES THAT ENABLE EXECUTIVES, ENTREPRENEURS & DOMAIN EXPERTS TO GROW IN RESILIENCE & INFLUENCE WITH FORESIGHT

Grow Your Productivity & Results By Not Compromising On Your True Voice & Values

Because the most two important stories that shape your life and leadership legacy are firstly, the story you tell yourself about yourself and tell about your world, and secondly, the one you don't. Invest in your voice with us at AssertiveU™ described often as an accelerator or launchpad, and sometimes even as a modern day leadership mystery school — to discover how to better wisely grow in interdisciplinary intensives at the intersections of:

1

DEEP INNER VOICE DISCOVERY

Grow Internally

Grow in your embodied true inner voice, conviction, valor, self-transcendence and musicality with timeless winning playbooks based on your unique assertively lived patterns print.

2

INCISIVE INTELLIGENCE ADVISORY

Grow Securely

Grow in your sense-making of the world and security by assertively developing your strategic intelligence and mind-body awareness for better decision making, foresight and peace of mind.

3

HIGHER VALUE NARRATIVE STRATEGY

Grow Prosperously

Grow in your wellbeing, business acumen and daily quality of life enjoyably and assertively as an influential true voice and "memetics wizard" with your higher value narrative, amplified by A.I.

LED BY THE FOUNDER & CEO OF ASSERTIVEU™ PRAISED BY STORYTELLERS & LEADERS FROM

Meet Amir Ahmad Nasr

Welcome! Amir Ahmad Nasr a.k.a. Drima here. For the past 17 years, I've been instrumental as a narrative advisor, voice coach, torture survivor, intelligence veteran, activist and journalist — now a born again artist who loves to teach @ AssertiveU™ a best-kept secret — creating globally positive ripple effects through Fortune 500 teams. National security professionals. New York Times, Wall Street Journal, Emmy, Juno and Grammy celebrated best-selling storytellers. Inc. 500 and Forbes 30 Under 30 entrepreneurs. Billion dollar and six to nine-figure founders and thought leaders. And many, many coaches, speakers, trainers, consultants and domain experts who touch millions around the world.

These days I am also Livin' the Dream as a Canadian permanent resident and Vancouver-based musical artist on the most exciting fun creative Moonshot of my life to top the Billboard Hot 100 charts in divine timing through engaged surrender - and without attachment or fixations.

A poet and also an American at heart, starting when I was just a nearly seven year old playful little boy, I was secretly tortured, tormented and subjected to extreme sexual violence nearly to death by two Islamist terrorists who saw me as the deviant son of Sudanese Americans.

Only a few had an inkling of what happened, and it became the catalyst of much growth by necessity. It took me many years to regain my joy and freedom in living by being able to write and speak about what happened to me, embracing timeless spiritual development practices and fighting back as an incisive global strategic intelligence analyst and advisor.

Many found my lessons based on my lived experiences invaluable, even life-changing. Since then, I have pioneered facilitation methods that resolve stubborn issues where others failed, because I don't ignore the elephants in the room that too many others do.

To follow my lessons and journey to becoming a full citizen of Canada and debut professional artist, join my irregular newsletter for instant access to complimentary masterclasses and Q&As. Learn more about me here »

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"The session delivered to our YPO Spouse / Partner community was truly transformative. Amir's unique approach blended emotional intelligence with creative thinking, helping us uncover and challenge limiting beliefs in an engaging way.

Amir's framework provided exceptional clarity, refining my leadership voice and vision. It offered a fresh perspective on values-based work, helping me focus on what truly matters in my professional offerings. This experience has left me more confident and aligned than ever, enhancing both personal effectiveness and the ability to connect authentically with others.

Highly recommended for anyone seeking to uncover their 'why' and create meaningful impact."

SUBHI ALSAYED - YPO MEMBER & FOUNDER OF KULTURE REBELLION


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LIFE-LONG CONTRIBUTION FOR THE MISSION-DRIVEN LEADER COMMITTED TO EXCELLENCE

Many research studies reveal that among the top required and most important high-level learnable traits the best influential leaders have in common is assertiveness with honest pragmatic stories of hope. And the same is also certainly true for mission-driven brands.

So, how assertive are you today? And how much better can your communication become in different cultural and generational contexts? Especially in this new age of A.I.?

Yes, your use of artificial intelligence or as we prefer to call it, synthetic intelligence, can amplify your current voice as you collaborate with it with your human intelligence.

But it must not replace the necessity of your intent, free will, free agency, purposefulness and influence relationally toward your fulfilling self-realization in your day to day existence and life. Otherwise, what's the point?

As Tony Robbins put it, "success without fulfillment is the ultimate failure."

We've proven that in a complex, noisy and at times risky yet exciting world of opportunity, now more than ever, upgrading your ability to accurately and productively self-reflect, and be self-fulfilled and self-expressed with greater impact, is a major superpower. So, let's move beyond cynicism, social media optics and plastic positivity.

Fact is, while A.I. can aid you, it alone simply won't do it for you.

Just like a robot can never exercise in a gym on your behalf, reliance on A.I. generated communication will never be a substitute for also developing your self-aware and powerful true leadership voice with moral clarity and your urgently needed assertive, resilient and influential human presence. To be assertive is to be kind. To be kind is not meek. It takes strength. And wisdom. And your inner standing. It's revolutionary. Amplified by A.I. So stand up assertively for yourself, for others and to illusions. Often it takes saying no, and even direct healthy willful force that affirms life and expands compassion.

While we do not control you at all, just as we do not control students of our work, we do encourage the better angels of your nature. Always. What do YOU assertively stand for?

As a proven advanced holistic education platform, we facilitate powerful transformation at the rich intersection of deep inner voice discovery, incisive intelligence advisory and higher value narrative strategy to fast-track your growth in your resilience, influence and prosperity. We are a North American global brand for the mission-driven.

We start every engagement by first enabling you to seamlessly unlock accurate and powerful values-inspired self-awareness. Rapidly. By wisely applying our simple, proven, easy-to-follow, done-with-you voice facilitation frameworks that free you to thrive.

If any of this at all sounds good to you, then let's begin.

Powering everything we do for you at AssertiveU™ is an entire key set of interpretative frameworks that enable you to unlock hidden more valuable and feasible emergence possibilities for the ideas and ventures you have in mind. It is an advanced approach for your voice, leadership and organizational development to more rapidly grow your resilience and influence, and therefore, your prosperity.

We operate in a spirit of creativity and play to sustainably grow your impact through our memetic interpretative and transpersonal psychology-based facilitations.

The Art and Science of Memetics is the study of 'an idea, behavior, or style that spreads by means of imitation from person to person within a culture and often carries symbolic meaning.' Whereas transpersonal psychology deals with 'experiences in which the sense of identity or self extends beyond (trans) the individual or personal to encompass wider aspects of humankind, life, psyche or cosmos.'

Our approach is human-centered and media agnostic yet mindfully and strategically embracing of technology and A.I.

It works based on adeptly harnessing your natural and most powerful highest convictions, often including some that are now dormant. And doing it in sync with latent pent up desire that already exists under the surface in the culturescape in ways that hack and free more of our human potential.

As a bolder leader or brand, it is about connecting more with the populace as your constituents first and then consumers second. As doing so reveals strategic life-affirming and human values-based ideological narrative messaging points unique to you that matter in your advocacy and contribution.

Then with the right self-awareness frameworks and knowledge management systems that your situation calls for, the results can be truly profound and sustainable.

Across big industries and small niches, like my good friend and colleague copywriting maven Alexandra Cattoni says, 'your message matters and your words can change the world and make an impact on humanity with the type of marketing that today’s businesses need and today’s audiences crave.'

And in that spirit, everything you've just read and seen on this website. Every word and sentence written, every image and color choice, has been led by yours truly without any A.I. at all. Zero. 100% steeped in humanity and crafted with care - and only afterwards further expanded upon and amplified by A.I. supported funnels to touch lives 24/7 at scale.

Experience the difference developing and expressing your powerful true leadership voice in unison creates for you.

Amir Ahmad Nasr, The Earthly Professional Business Persona of the Musical Otherworldly Soul Blues Rockin' Singin' & Guitar Slingin' Artist, Drima Starlight Now on a Journey to Top the Billboard Hot 100 in Divine Timing

Founder & CEO of AssertiveU™

THESE ARE THE VALUES WE ASSERTIVELY STAND FOR

At AssertiveU™ as a team, we only choose to enroll and serve professionals who resonate with our ethos. These are the foundational values that we assertively stand for and live by daily in our mission »

SERVICE

Which we define and live as duty beyond mere selfish self-interest based on your values and courage of your highest convictions with transparency, interdisciplinarity and integrity to leave people better than you found them.

FREEDOM

Which we define and live as an inner state that is the basis of who you are as a spiritual being, and as a learnable life skill that is best based on your soulful sovereignty strongly rooted in service and unity consciousness.

PROSPERITY

Which we define and live as the active sustaining of the conditions that enable the realization of our intrinsically valuable and joyful creative self-expression with free agency, wealth and wellbeing, together, interdependently.

BEYOND CEILINGS & THE LUXURY OF CYNICISM

What Values & Mission Do You Assertively Stand for?

We assertively stand for the objective truth that not all cultures equally produce the same or even desirable outcomes. Some cultures or particular aspects of them are in fact more conducive to certain outcomes than others. The good news is, history demonstrates many possibilities of life-affirming progress that unlock an individual's voice and human potential to facilitate mass flourishing and it takes courage.

It takes self-honesty and often a hard look in the mirror with discernment, again, as the Swiss psychiatrist, Carl Jung said: "one does not become enlightened by imagining figures of light, but by making the darkness conscious. The latter procedure, however, is disagreeable and therefore not popular." To become the monster of your domain, you must integrate your inner hero's journey and monster's journey together.

At AssertiveU™ we are grateful to serve the mission-driven professional who recognizes this and actively chooses to harness and work with their shadow side for good, unlike the majority. They continuously do their best to fail over and over at living by illusions and false paradigms to free themselves to thrive.

Like us, because they too believe thriving is an obligation, most are so joyfully dedicated to their crafts and freedom, we consider them elite artists creating state-of-the-art innovations that uplift humanity.

Remember however: while all art inherently offers a viewpoint, it cannot do so without an assertive visionary artist and leader. In fact, as we've observed repeatedly, the #1 trait in common among the best and most influential of them globally is this: they are not only assertive visionary artists, they are assertive mission-driven human potential leaders invested in life-long contribution and spiritual development.

How dedicated are you to your craft and what values and mission do you assertively stand for?


LIFE-LONG CONTRIBUTION FOR THE MISSION-DRIVEN

AVAILABLE VIRTUALLY ONLINE GLOBALLY & IRL TOGETHER IN-PERSON IN INSPIRING LOCATIONS AROUND THE WORLD WHEN YOU JOIN