THE ORIGIN STORY OF

How it all started with one man's decision to begin writing and publicly publishing his thoughts freely through a new medium called "weblogs" - pictured above: the banner of the 3-time Weblog Award nominated The Sudanese Thinker authored under the pseudonym "Drima" by Amir Ahmad Nasr from 2006 to 2012. A banner featuring the Abrahamic Seal of King Solomon and the Star of David symbols. It quotes the Sudanese-American scholar of human rights Abdullahi An-Na'im's intellectually honest bold proclamation full of moral clarity and conviction that "if I don't have the freedom to disbelieve, I cannot believe."

Working with Amir actually really helped me understand how my backstory is an asset... I started [Watch Over Me] fresh off a kidnap attempt and I was in a huge rut...

I only wish I'd discovered this [AssertiveU™] sooner.

— Xinch, Advocate for Women in Tech & Former Founder of Watch Over Me (Acquired) an Early Pioneer in the Personal Safety Apps Space

Through the lens of his own life, Nasr sheds light on a generation of revolutionary life-hackers poised to change the global conversation about religion and politics.

— G. Willow Wilson, Author & Co-Creator of the NY Times Best-Selling Marvel Comic Book & Character Ms. Marvel, Now a Series on Disney+


In Words & Images

How AssertiveU Came to Be

Based in Vancouver, Canada, we are a founder-led campus enterprise with online and upcoming live private events you can fly through Vancouver International Airport to attend. And like many founder-led enterprises, to better understand our mission, it is best to first understand where our values come from: the crucible of our founder's origin story.

Scroll for more and learn about how the AssertiveU™ mission came to be.




The Founder of AssertiveU the otherworldly artist Drima Starlight speaking as Amir Ahmad Nasr (أمير أحمد نصر | アミール・アハマド・ナスル) on Sudan's revolution, freedom and resilience at the 2023 Oslo Freedom Forum in Norway to 1,500 people, the annual event organized by the New York based Human Rights Foundation headquartered in the Empire State Building with a focus on unleashing human potential in authoritarian societies.

"Ashmolean Museum, Oxford University: This imposing and stoic statue was built by King Taharqa, conqueror of Egypt. The Ram represents the powerful god of sun and air Amun-Ra, with Taharqa standing below. King Taharqa was the third in the line of Kushite rulers whose power extended from their native Nubia (northern Sudan) to the whole of Egypt... as the pharaohs of the 25th Dynasty."

Described by WIRED as a "formidable speaker" and by a former celebrity fellow musician as being "like a 300-year old sage who is wise beyond his years," AssertiveU™ founder Amir is a writer, artist, veteran of intelligence and frameworks creator, president, and your host, strategic advisor and integral leadership coach.

He is a former Member of the Board and International Council of the New York based Human Rights Foundation, organizer of the Oslo Freedom Forum, and formerly a voting committee member of the International Vaclav Havel Prize for Creative Dissent.

As AssertiveU™ CEO, rumor is his name and identity as Amir Ahmad Nasr, like what the journalist Clark Joseph Kent is to Superman, is a cover as his Earthly Alter Ego professional identity for who he is as the otherworldly artist, Drima Starlight.

A lover of the best of Canada - the land of maple syrup, fearsome hockey players and the famed Royal Canadian Mounted Police, on guard for thee - and the best of NATO leader, the United States as our greatest hope for the persistent freedom of humanity.

A poet at heart, when Amir was just a nearly seven year old playful little boy back in the early 1990's in Doha, Qatar, he was secretly and methodically tortured, tormented, and subjected to extreme sexual violence, nearly to death in a small mosque in Al-Mamoura neighborhood by two Islamist Egyptian terrorists disconnected from their humanity. Only a few had an inkling of what happened.

After the publication and banning at age 26 of his new provocative debut memoir My Isl@m: How Fundamentalism Stole My Mind and Doubt Freed My Soul (that he's now updating for a new edition), recommended in Ken Wilber's The Religion of Tomorrow and by Foreign Policy magazine among 25 books to read in 2013, he became recognized as a foremost world authority on tech's and A.I.'s impact on the evolution of religions.

He agrees with Jack Dorsey's assessment that we must be wise to not sacrifice the degree of free will we enjoy and currently live by.

A spiritual being first and foremost having a human experience, in Earthly cultural terms, he identifies as a Nubian Khartoum-born, Japanese and American influenced, British high school O' Levels educated, Malaysian-raised, English and Arabic speaking Canadian man of the world who feels at home in British Columbia.

As the Nubian son of Sudanese-American parents, he traces his lineage to the fourth cataract of the Nile of Karima, Meroe and Korti in northern Sudan and up to Wadi Halfa in south Egypt.

Amir in London in 2018 at the British Museum by a sculpture from over 3,300 years ago of Akhenaten's father Amenhotep III who reigned over a "period of unprecedented prosperity and splendour, when Egypt reached the peak of its artistic and international power." Amir's ancestry hails from Korti, historically pharaonic as in the story of Joseph and the benevolent King he served and then Jewish, Christian, Islamic or in a word, mixed.

Amir in 2016 at a checkpoint where the Berlin Wall used to exist until 1989, separating West Berlin and East Berlin when the iron curtain was a reality and tens of millions lived under dictatorship. Over time, the desire among East Europeans to be free exceeded the power of the tyrannies that were determined to keep them prisoners and in mental chains. As Bob Marley noted, none but ourselves can free our minds.

Jack Dorsey at the 2024 Oslo Freedom Forum speaking on the importance of protecting free will as we move into an A.I. powered world and media landscape, a sentiment shared by Amir Ahmad Nasr and also Elon Musk in a viral clip he posted on X that was watched over 25 million times.

Amir has been instrumental to innovative Fortune 500 teams and executives, founders of billion dollar brands, six to nine-figure thought leaders, NYT and WSJ best-selling authors, Inc. 500 and Forbes 30 Under 30 founders, Grammy and Emmy recognized storytellers, and many diverse aspiring and renowned speakers, coaches and consultants in owning their true leadership voice influentially and fast-tracking their growth resiliently. Admittedly, his origin story and experiences, understood rightly, inform his worldview and the entirety of his life's work.

The heinous acts he experienced as a kid happened not long after one of the two Islamist imams had taken over as the leader of the neighborhood mosque with a hidden theocratic antisemitic agenda, and they discovered in a class Amir attended that he's the son of an American educated father and professor and parents who had left Khartoum, Sudan to the University of Wisconsin–Madison of early 1970's America. Facing an impending onslaught, Amir stood his ground but could not physically stop them. To make matters worse, they tricked him into believing "God" would tell them if he dared utter a word and they would kill him and his parents for it. He coped the best he could.

Both terrorists belonged to the rogue group the Muslim Brotherhood whose members themselves were tortured in the prisons of secular Arab Egyptian nationalist, President Jamal Abdel Nasser under his orders after an attempt on his life by a Muslim Brotherhood member.

It was a pitiful vengeful act, cowardly inflicted upon Amir by two of the least and lowest of so-called men, also out of empty envy for being a better reciter and caller to prayer whose parents lovingly as best as they could raised Sudanese-American. Gratefully, feeling in this world but not of it, it wasn't in vain as he did not have the freedom or luxury to wallow in victimhood or cynicism in those difficult years. Even after the horrors of 9/11, he refused to give up on America as a state of mind, and neither on the Divine nor himself and his dreams as a little boy.

Amir in 2017, back when AssertiveU was in stealth mode and known as Assertive and Company developing, validating and refining its services and offers.

As fate would have it, it was after a brief yet most profoundly indelible in-person experience on September 30th, 2015 in Washington DC at Harman Center for the Arts and then later that day in the US Senate chamber with torture survivor, US Senator John McCain that Amir's life was never the same again. Three years later, after that fateful experience left a lasting impact, dignified former US Presidential candidate Senator McCain passed away from brain cancer at the age of 81 on August 25th, Amir's 32nd birthday.

To this day, Amir remains a firm believer in the historic major net positives of Pax Americana and the wisdom of the late Senator McCain that "America's greatest strength has always been its hopeful vision of human progress... Our shared values define us more than our differences. And acknowledging those shared values can see us through our challenges today if we have the wisdom to trust in them again."

It took Amir many years to pierce the veils of illusion, let alone regain his joy and freedom in living by being able to express the fullness of his story. Among the best decisions he made are embracing timeless resilient spiritual and leadership development practices that freed him to thrive and fighting back as an incisive strategic intelligence analyst and advisor. He is a firm believer in the benefits of "verbal fasting" and teaching curious leaders how to harness the power of the inner voice of wisdom and "stillness that speaks" to unlock one's human potential.

In a complex noisy world, now more than ever, the ability to accurately and productively self-reflect and be self-expressed and self-fulfilled in your advocacy for greater impact, is a superpower.

Amir in Bali in 2009 on a Mindvalley team retreat with the person who had the earliest, biggest and most catalyzing inspirational impact on him, the one and only, the beloved late Sean Stephenson, a giant of the human potential movement who influenced and guided many leaders' decisions to rise above adversity.

As a global brand, AssertiveU™ is inspired by an ethos drawn from Amir's international upbringing as a secular humanist with a global perspective and sensitive attunement to the cultural nuances of storytelling in different contexts. Growing up, he experienced holidays with his family and relatives in northern Sudan, the United Arab Emirates and Czechoslovakia, among others. Starting at age 11, after leaving Doha, Qatar, he also attended British and American international schools in Kuala Lumpur, Malaysia, and grew up with a rich third-culture kid experience in his formative years and beyond. By adulthood, Amir had grown up in multiple settings with family and relatives in Sudan, Qatar, Malaysia, America, Canada, England and then back to Canada.

According to the summary on Wikipedia, "third culture individuals (TCI) are people who were raised in a culture other than their parents' or the culture of their country of nationality, and also live in a different environment during a significant part of their child development years. They typically are exposed to a greater volume and variety of cultural influences than those who grow up in one particular cultural setting."

Now rooted in Vancouver, Canada in the Pacific Northwest, he is enthusiastically focused on growing AssertiveU™ as a tribute to humanity and to the leaders and storytellers who impacted and taught him the most on his mission through a renewed greater human story.

A signed copy of the #1 NY Times best-seller Wonder by RJ Palacio, now a major motion picture starring Owen Wilson, Julia Roberts and Jacob Tremblay, gifted to Amir by RJ, after being invited on set in Vancouver in the summer of 2016 to witness a beautiful acting scene during the filming of the project.

Throughout his journey as a seeker, he was fortunate to be warmly welcomed as a curious student practitioner by accommodating hosts and spiritual leaders at profound Hindu temples in Bali and Shinshoji Buddhist temple in Japan as well as in synagogues, churches and mosques with diverse interpretations, globally. Along the way he also learned invaluable lessons and experienced real growth after immersing himself in the Human Potential Movement regardless of its over-emphasis on "positive thinking" and denial of the tragic dimensions of the human condition at times. Notably, it was from within the timeless human spiritual lineages that he found the most potent principles and practices.

Of particular resonance to him is the univeralist Inayati music-honoring Sufi Muslim lineage of Pir Vilayat Inayat Khan and poetic texts referencing the angel of the veil Metatron. For the Sufi way in the words of Kabir Helminski is "a way of life in which a deeper identity is discovered and lived. This deeper identity, beyond the already known personality, is in harmony with all that exists." When one stays true to a desire toward universality, a more potent possibility shows up, accessible to all who become open to it as a realizable part of our potential.

Amir in Bali in 2010 grateful after a meditation and history lesson led by the Hindu temple's priests.

Bit by bit, with steady patience, Amir rediscovered his love for spirituality and the Mystery of everything: referred to as Ma'at in the temples of the Nile Valley and described as the "indestructible Unity of Existence," the "Beloved" in the Sufi tradition and "Source" in New Age spirituality. An experience available to all who allow it.

As the Sufi poet al-Shaykh al-Akbar Ibn Arabi said: "O Marvel! A garden amidst fires! My heart has become receptive of every form: it is a pasture for gazelles, a monastery for Christian monks, a temple for deities, the Ka'bah of the pilgrim, the tables of the Torah, and the book of the Qur'an. I follow the religion of Love. Wherever its camel mounts turn, that is my religion and my Faith." Stated differently, he was referring to a state of being rooted in unity consciousness and the "Unity of Being."

As a writer and storyteller, accounts of the story of Joseph's rise as accurate and wise dream interpreting confidant to the King of the Nile valley, and then as ruler of Egypt, hold special meaning for Amir. Full of practical actionable insights and wisdom on patience, stewardship, assertive leadership, strategic foresight and good governance, Joseph's story richly informs Amir's journey and facilitations with everyone.

AssertiveU founder Amir with his editor Daniela Rapp standing in front of the iconic Flatiron Building in Manhattan in New York City where he earlier in 2012 signed his publishing deal with St. Martin's Press for his debut memoir as Amir Ahmad Nasr, My Isl@m released in June 2013, not far from Hell's Kitchen, Daredevil's neighborhood in the Marvel universe.

Many have found and continue to find his lived lessons invaluable, and even life-changing. It was in 2006, after starting to share learnings, art and experiences with inquisitive close friends and colleagues, that the requests to teach his methods and strategies grew. In 2014, after landing in Vancouver International Airport (YVR) Canada to seek protection and political asylum from persecution due to the banning of his debut book, crisis set in.

Then in September, 2015, after a week-long values and leadership development seminar he attended at the Aspen Institute, and in particular crucially after his experience with Senator McCain just days later in Washington DC, it started to make more sense for Amir to consider starting a new kind of educational endeavor.

Crucially, like the Aspen Institute it would not shy away from dealing with the global challenges of the human experience too often ignored by much of the "New Thought" and human potential movement. Moreover, like Esalen Institute, at its heart would be a potent transpersonal psychology-based, spirituality-informed approach infused into it.

After all, without peace and human rights, we cannot realize our human potential and express our human creativity.

Despite initial doubts, and in response to the increasing demands on his time and bandwith, in mid 2016, your strategic advisor and integral leadership coach, Amir, eventually founded a new formerly stealth venture now available in-person and virtually globally.

Today AssertiveU™ delivers and facilitates intensives for ambitious mission-driven thought leaders, entrepreneurs and executives, just like you, to own your true leadership voice, unlock your human potential beyond A.I. and fast-track your growth to the next level.

Amir standing at the United Nations HQ General Assembly podium in Manhattan, New York City in 2006 in front of an empty hall practicing and visualizing himself as a speaker addressing world leaders.

Amir in the UN Security Council pretending to be Secretary General.

Amir in 2016 speaking to a packed room at the German American Institute in Heidelberg, Germany on the value of freedom.

Amir's long track record as a writer, producing literary, intelligence and investigative journalism as a secular humanist and classical liberal has attracted praise from a global audience and influential readership. They include respected Academy and Emmy Award recognized Hollywood personalities, Marvel and Disney storytellers, White House officials, US Department of Defense, Five Eyes intelligence officers, national security professionals, celebrated entrepreneurs, Ivy League academics and tech investors, and many fellow artists, activists and entrepreneurs. Having traveled as a TCI writer to dozens of countries, Amir merges the best and most proven of timeless Eastern and Western philosophies, practices and storytelling traditions to serve you with greater understanding and versatility, amplified by A.I.

Amir after being interviewed by Ken Wilber and speaking together about modernity, organized religion and the spiritual meaning of The Matrix in 2016 at Ken's home and loft in Denver, Colorado.

Most of all, Ken Wilber, the world renowned American integral philosopher of consciousness as well as respected scholar of transpersonal psychology featured in the classic Matrix trilogy movies, praised Amir's work as revolutionary.

He described Amir's debut book as "important and significant... especially at this time in our history... This is the right message, at the right time, from the right person."

Integral scholars strive to comprehensively organize, harmonize and merge the best most proven of humanity's wisdom traditions, experiences and sciences into an illuminating grand "theory of everything" about the nature of our reality and evolution.

Amir speaking in 2015 about the impact of the digital media revolution on religion and politics at Washington DC think-tank Cato Institute.

From greening the barren deserts of Earth and achieving food security for all to making education ubiquitous, renewing democracy and living healthier longer life-spans assisted by humanoids, together, we can lead with better stories of possibilities to bring them alive, sooner. And perhaps some of us will one day live to space travel and witness humanoids growing palms from the Nile in lush gardens on Mars.

Amir has been featured in dozens of global journalism media outlets in over 13 languages telling stories about spirituality, human flourishing, our new sci-fi present and better alternative models of reality that free you to thrive.

He is the formerly anonymous voice and blogger behind the 3-time Weblog Award nominated provocative blog, The Sudanese Thinker, and a featured personality in the Nick Nanton Emmy nominated documentary film Live Your Quest along with Tom Chi of Google X, Rev. Michael Beckwith of Agape, and the NYT best-selling authors Jack Canfield and Lisa Nichols, among others.

Through strategic intelligence, he remains engaged in constructive consultations and award-winning initiatives that support the NATO alliance national security and human rights globally.

Throwback to 2011, speaking for the first time as Amir Ahmad Nasr at the Oslo Freedom Forum in Norway on the Arab Spring and past non-violent revolutions in his birth place of Khartoum, northern Sudan at the confluence of the White and Blue Niles, becoming the Nile we know of.

Drima Starlight in his first public appearance in February, 2020 in Vancouver in his first TEDx talk, now on TED.com.

Likely to become a US citizen in due time like his parents, he is a happy permanent resident and soon to be citizen of Canada. As the founder of AssertiveU™ he has pioneered facilitation methods that resolve stubborn issues where others failed.

When he is not facilitating sessions, thanks to the valued encouragement of two respected producers, a Grammy Award winner and an Academy Award winner, Amir is deep at work as a writer and artist on three new books as well as a screenwriter, singer-songwriter, director and producer on his debut upcoming cinematic concept album and documentary film.

A deep insightful close listener and reflective artist whose personal assertively lived values are transcendence, musicality and conviction, he guides conscious reality creators and experts in their fields, like you, to face their foremost fears as well as powerfully amplify their true voice and be in their element.

As long as you too are reflective, self-responsible, committed and resonate with our values, welcome to the AssertiveU™ campus. To learn more about enrolling, sign up with your email to access your complimentary facilitation session and speak soon. - The Team

Drima Starlight, back full circle, getting ready to restring his high school electric guitar in 2021 in Toronto to practice as a blues, rock and neo-soul artist.



JOIN THE INTENSIVES

[AssertiveU™ founder] Amir is one of the smartest and most trustworthy human doings, and one of the finest human beings I have ever met.

He is a quick and accurate study, enthusiastic, positive and not only listens and gets what you want to do and how to get there, he also listens into your future and gets where and who you want to and could be.

He will leave the world much better than he found it."

— The Late Dr. Mark Goulston, Fortune 500 Strategic Advisor & Author of the International Best-Selling Books Just Listen & Real Influence

[Amir Ahmad Nasr's story] is a beautiful story about love, heartbreak, and redemption... be inspired.

— Salman Ahmad, International Best-Selling Author of Rock & Roll Jihad and Lead Singer of the Sold-Out Stadiums Sufi Rock Band Junoon

QUOTES OF WISDOM THAT INSPIRE YOUR HOST, ADVISOR & COACH, THE FOUNDER OF ASSERTIVEU™


"Do your little bit of good where you are. It's those little bits of good put together that overwhelm the world." — The Heroic Canadian Lawyer, Entrepreneur & Civil Rights Icon, Viola Desmond

"America's greatest strength has always been its hopeful vision of human progress... Our shared values define us more than our differences. And acknowledging those shared values can see us through our challenges today if we have the wisdom to trust in them again." — US Senator, John McCain

"Be an instrument of peace. Enjoy yourself—have fun with your existence. Learn to listen to your inner voice and don’t overdose on yourself. Keep your darkness in check. Let music be a healing force. Be a real musician: once you start counting money before notes, you’re a full-time wannabe. Put your guitar down and go outside and take a long drink of light with your eyes. Go walk in the park and take off your shoes and socks and feel the grass under your feet and mud between your toes. Go see a baby smiling... Feel life—all of it, as much as possible. Find a human melody, then write a song about it. Make it all come through your music." — The World Renowned Legendary Guitarist & Spiritual Revolutionary, Carlos Santana

"If there's a book you want to read [or a song you wish to hear, listen to and enjoy] but it hasn't been written yet, then you must write it [and sing it]... He had a language that was assertive, eloquent and political, but not devoid of love." — Winner of the Nobel Prize in Literature Toni Morrison on the Necessary Imperatives of Being a Storyteller & James Baldwin's Writings

"True desire in the heart for anything good is God's proof to you sent beforehand to indicate that it’s yours already." — Academy Award Winning actor, Denzel Washington

"When the lips are silent, the heart has a hundred tongues... Your task is not to seek for love, but merely to seek and find all the barriers within yourself that you have built against it... If you only say one prayer in a day, make it thank you." — World Beloved Sufi Poet, Jalal al-Din Muhammad Rumi

"In order to change an existing paradigm you do not struggle to try and change the problematic model. You create a new model and make the old one obsolete." — The Visionary Futurist, Buckminster R. Fuller

"While God has both Jalal, or Sacred Masculine, and Jamal, or Divine Feminine, historically too much attention was given to masculine eclipsing the tawhidic (unifying) balance with the feminine. The future will reclaim the feminine as a way to enhance the harmony and beauty." — Amina Wadud, the Revolutionary Muslim Woman Challenging Patriarchal Interpretations & Leading Mixed Gender Prayers in Mosques as a Scholar Imam

"I believe you can look to the past to determine the future. Anything that comes at you, it's a moment in time. You get through it, so long as you're in-tune and making decisions based on the things that you truly and genuinely believe in." — Executive Producer Todd Lieberman on Inside the War Room Podcast With 8 Movies Opening at #1 at the Box Office, Along With a Total of 11 Academy Award Nominations & 3 Oscar Wins

"In the cave you fear to enter lies the treasure you seek." — The Mythologist, Joseph Campbell

"It helps no one if you are sacrificing your joy because others are suffering." — The Dalai Lama & Desmond Tutu, Spiritual Leaders Who Challenged Colonial Tyranny

"I don't count my sit-ups; I only start counting when it starts hurting because they're the only ones that count." — The World Boxing Champion & Eternal Legend, Muhammad Ali

"When you have expectations, you are setting yourself up for disappointment... I think you have to let go of this idea that you can be precious about everything and let it be the abstract mess that it is..." — The Beloved Canadian American Actor, Ryan Reynolds a.k.a. Vancity Reynolds

"Art is one of those things. Setting the bar low, especially to get started, frees you to play, explore, and test without attachment to results. A river of material flows through us." — The 8-Time Grammy Award Winning Producer, Rick Rubin

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