Hello and welcome to AssertiveU™ dear leader.

Amir Ahmad Nasr here. Initially, I wrote this origin story of how AssertiveU™ came to be in third person. Until I decided to speak to you directly. I am a politically independent and centrist humanist, so I don't really care much for Wokeness or MAGA. But I immensely care about freedom globally and the constitutional order of the United States. I am a fan of both Oprah Winfrey and Elon Musk for very different reasons. I love both Margaret Atwood and Joe Rogan. Far more important to me as an educator is spiritually informed, science-based, self-awareness and character-driven organizational and leadership development. I consider it a privilege to be of service in your growth.

I care much more about mental models of reality and policies that deliver results. I couldn't care less if they come from the left or the right. I also firmly believe in the importance of incorporating proven spiritual development practices drawn from all of the world's timeless wisdom traditions to cater to all beliefs and philosophies. Whether you are a founder, domain expert or member in a diverse Fortune 500 workforce, I invite you to urgently rethink how you think about transformation in ways that uplevel your being, net income and impact, sooner, better and smoother. My wish is for this shift in thinking to ripple out into culture for unity and growth across domains.

Me in 2015 with Ken Wilber, the American philosopher of religion, consciousness and transpersonal psychology featured in the classic Matrix trilogy who described my debut book as: "... important and significant... especially at this time in our history... This is the right message, at the right time, from the right person." His work informs my advisory and coaching frameworks and has been a real inspiration in my journey. We integral scholars strive to comprehensively research, organize, harmonize and merge the best most proven of humanity's spiritual wisdom traditions, experiences and sciences into a grand "theory of everything" on our reality and existence.

I've been blessed to be described in positive terms by many, including by WIRED as a "formidable speaker" and by a world touring celebrity fellow musician as being, "like a 300-year old sage who is wise beyond his years," but I'll let you decide for yourself.

As AssertiveU™ creator, my name is Amir Ahmad Nasr, and for over a decade, I've also been a Member of the Board and International Council of the New York based Human Rights Foundation, organizer of the Oslo Freedom Forum, and committee of the International Vaclav Havel Prize for Creative Dissent.

My personal values are transcendence (as service that impacts humanity), musicality (as freedom in harmony) and conviction (as prosperity inside-out).

I help conscious reality creators and experts, like you, to face your foremost fears with courage and refine your true voice and be in your element.

It was in a small obscure neighborhood mosque for worship in Al-Mamoura in early 1990's Doha, Qatar, where my defiance started. As a nearly seven year old playful little boy I was methodically tortured, tormented, and subjected to extreme sexual violence nearly to death by two vicious Islamist Egyptian terrorists disconnected from their humanity.

The heinous acts I experienced as a kid happened not long after one of the two Islamist so-called imams had taken over as the leader of the neighborhood mosque with a theocratic antisemitic agenda.

After receiving a malicious tip intended to harm me, they took it upon themselves to "set me straight" in vile ways.

After the banning of my debut book, my memoir My Isl@m: How Fundamentalism Stole My Mind and Doubt Freed My Soul, at the age of 26, recommended in Ken Wilber's The Religion of Tomorrow and by Foreign Policy magazine among 25 books to read in 2013, I became recognized as a foremost world authority on technology's impact on the evolution of religions.

I am now actively updating the book with new material including a new subtitle and design for timeless relevance in service of the Light of the World.

Me in London in 2018 at the British Museum by a sculpture from over 3,300 years ago of Amenhotep III who reigned over a "period of unprecedented prosperity and splendour, when Egypt reached the peak of its artistic and international power." Learning more about my ancestry which hails from the Nile, historically pharaonic as in the story of Joseph and the benevolent King he served.

Me in 2016 during my German translated book tour at a checkpoint where the Berlin Wall used to be when the iron curtain was a reality and tens of millions lived under dictatorship. Thankfully, the desire of East Europeans to be free exceeded the power of the tyrannies of those days until the Berlin Wall fell as the world watched in historic TV footage. As Bob Marley noted, none but ourselves can free our minds. The power of the people, harnessed well, truthfully and morally, is stronger than tyrants in power.

One of my lifelong dreams has always been to someday perform for US service members deployed overseas on a US aircraft carrier. I have never forgotten the widespread relief in Doha, Qatar and the look of it on my mom's and dad's faces when Saddam Hussein's march from Kuwait to Qatar failed.

Facing an impending onslaught, I stood my ground but could not physically stop them. It was a pitiful cowardly act, inflicted upon my body, mind and soul in childhood by two of the least and lowest of so-called men, out of fearful bloodlust and misguided vengeance, for being the dreamy kid and best Quran reciter who was always the smartest number one top student of his class in primary school across all subjects and whose parents lovingly as best as they could raised Sudanese-American. But the two dim terrorists tricked me into believing "Satan" is within me, that "God" would tell them if I dared utter a word and that they would kill me and my parents for it. Both individuals belonged to the rogue global organization the Muslim Brotherhood whose members were tortured in prisons of secular Arab Egyptian nationalist, President Jamal Abdel Nasser under his orders after an attempt on his life by a Muslim Brotherhood member.

Gratefully, feeling in this world but not of it, despite how hard it was in those earlier years, it wasn't in vain as I did not have the freedom or luxury to wallow in victimhood or cynicism...

One day while watching news on TV, my father commented about the strength of a US military and political leader he admired. "This man was tortured in Vietnam but he fought to remain alive and today he is serving as a Congressman." And so even after the horrors of 9/11, despite the shock and depression, I refused to give up on America as a state of mind and my own dreams as a playful little Pax Americana loving boy. I coped the best I could.

"That's an order, son."

As fate would have it two decades later, it was after a most profoundly indelible in-person experience I had on September 30th, 2015 in Washington DC at the Harman Center for the Arts and then later that day in the US Senate chamber with the man himself, fellow torture survivor, the Republican US Presidential nominee, Senator John McCain, that my life was never the same. Immediately, with his blessings and encouragement, I began working on AssertiveU™ and learning about PTSD soon afterwards to start treatment.

I am alive today on mission to live a full life of service because of his generous intervention that fateful September day after I showed up to see him in DC. Three years after he left a lasting impact on me, John passed away from brain cancer in his home in Arizona at 81 on August 25th, my 32nd birthday. To this day, I remain a firm believer in the historic major net positives of Pax Americana and the wisdom of the late Senator McCain that "America's greatest strength has always been its hopeful vision of human progress... Our shared values define us more than our differences [and] can see us through our challenges today if we have the wisdom to trust in them again." It took me many years to pierce the veils of illusion, let alone regain my joy and freedom in living by being able to express the fullness of my story. Among the best decisions I made are embracing timeless and spiritual character-driven leadership development practices as well as somatic body work that freed me to thrive while fighting back as an incisive strategic intelligence advisor.

As evidence by these words you are reading, let's just say, where there's a will that finds a way, justice prevails. These days, I am passionate about issues related to free speech, and nowadays, also free will and agency in the age of A.I and its growing role in our daily lives. I strongly agree with fellow Oslo Freedom Forum speaker Jack Dorsey that we must be wise to not sacrifice the degree of free will we currently enjoy and live by.

Evidently, my origin story experiences, understood rightly, inform my worldview and life's work. A spiritual being first and foremost having a human experience, in Earthly cultural terms, I am a Nubian Khartoum-born, Japanese influenced, British high school O-Level educated, Malaysian-raised, English and Arabic speaking man of the world. Having lived in six countries, I come from Sudan as the son of Sudanese parents and trace my lineage as indigenous to the Nile's fourth cataract in Meroe and Korti where family clans still live to this day. It was once the stronghold of the Kushite Pharaohs Empire before the influx of Christianity and Islam.

"Kush, was an ancient kingdom in Nubia, centered along the Nile Valley in what is now northern Sudan and southern Egypt... an early cradle of civilization, producing several complex societies."

The Nubian lion-headed deity Appademak with Pharaoh Taharqa in the Jebel Barkal Temple, Meroe, north Sudan.

I am a firm believer in the benefits of verbal fasting. Whether through silent meditation or programs like HeartMath and the Silva Method, it is an imperative that you find what works for you if you wish to realize more of your potential.

As international rock superstar, Lenny Kravitz sings in his song Stillness of Heart: "I got more than I can eat, a life that can't be beat; Yet still I feel this heat, I'm feeling incomplete; What am I buying? My soul is crying; All that I want is stillness of heart; So I can start to find my way out of the dark..." ... Stillness at the heart of any matter speaks. So what is the heart of your leadership or organization telling you? And do you need guidance that uplevels your listening? I believe that in a complex, noisy and risky yet exciting world of opportunity, unlocking your values-based ability to accurately and productively self-reflect and be self-fulfilled and self-expressed, is a superpower.

As a global brand, AssertiveU™ is inspired by an ethos from my international upbringing as a humanist with a perspective and sensitive attunement to the cultural nuances of storytelling in different contexts. By age 10, I had been on holidays outside of Qatar with my family and relatives in three countries: Sudan, the United Arab Emirates and Czechoslovakia. It was starting at age 11, after leaving Doha, Qatar for good by 1997 that I attended British and American international schools in the city of Kuala Lumpur, Malaysia, where I grew up speaking English primarily.

Me enjoying my first memorable pleasant experience with a calm friendly dog at the age of five during a family holiday in Prague, Czechoslovakia, visiting Europe for the first time. Decades later, now in my late thirties and inspired by this formative memory, I am getting ready to adopt and raise my first dog as preparation and practice for fatherhood.

Now 38, I've lived with family in Sudan, Qatar, Malaysia, America, Canada and England, and so far traveled to over two dozen countries with a rich third-culture kid experience in my formative years. As Wikipedia's page nicely explains, "third culture individuals (TCI) are people who were raised in a culture other than their parents' or the culture of their country of nationality, and also live in a different environment during a significant part of their child development years. They typically are exposed to a greater volume and variety of cultural influences than those who grow up in one particular cultural setting."

A signed copy of the #1 NY Times best-selling book Wonder by RJ Palacio, now a major motion picture starring Owen Wilson, Julia Roberts and Jacob Tremblay, gifted to me by RJ, after being invited on set in Vancouver in the summer of 2016 to witness a beautiful acting scene during movie filming. One of the most magical moments of my life.

As a student of spiritual traditions, I have been fortunate to be welcomed as a curious practitioner by accommodating hosts and spiritual leaders at profound Hindu temples in Bali and Shinshoji Buddhist temple in Japan as well as in synagogues, churches and mosques with diverse interpretations, globally. Along the way I also learned invaluable lessons and experienced real growth after immersing myself in the human freedom and potential movements.

Regardless and with some stark exceptions, it was not surprisingly from within timeless the spiritual wisdom lineages that I found the most potent principles and practices to uplevel one's life.

Me in Bali in 2009 on a team retreat with the person who had the earliest biggest inspirational impact on me, the one and only, the beloved late Sean Stephenson, a giant of the human potential movement who influenced many leaders' decisions to rise above adversity.

Of particular resonance to me is the pantheon of Nubian-Egyptian expressions of the One Divine Reality in the form of various relationally, visually and symbolically interconnected masculine and feminine "deities" affirming Unity as well as indigenous North American parables. I also resonate with writings and teachings of astronomer Carl Sagan, Christian mystic Thomas Merton and the Sufi poet Ibn Arabi who said: "O Marvel! A garden amidst fires! My heart has become receptive of every form: it is a pasture for gazelles, a monastery for Christian monks, a temple for deities, the Ka'bah of the pilgrim, the tables of the Torah, and the book of the Qur'an. I follow the religion of Love. Wherever its camel mounts turn, that is my religion and my Faith." I found when one stays true to a desire for universality, a potent possibility shows up.

In 2012, while visiting Denmark for a business trip, I was told about the collections at the local Copenhagen Museum. Pictured above is the jackal-headed Anubis from the Temple of Luxor showcased in Ny Carlsberg Glyptotek, Copenhagen. Anubis is the aspect and attribute of the One Divine Reality from among the pantheon of deity symbols from Pharaonic times that represents guidance of souls through the underworld, death and rebirth, and the afterlife.

Shinshoji Temple in Narita, Japan which I visited in 2006. It has attracted spiritual seekers and meditators for over 1,000 years. Built in 940 AD, it honors "Fudo-myoo" [Acala, the wrathful expression of the Buddha] which is said to lead people to enlightenment with its facial expression filled with fury and wrath. The fire rising from the spine represents healthy anger that burns cleanly as cleansing flames that rid you of toxicities with a bright light and warmth. The rope represents binding down unhealthy lower egoic emotions to keep them in check. The sword represents piercing of veils, slicing through illusions. Taken together, Acala, the Immoveable, is a powerful archetype and state of consciousness rooted in Truth that wards off illusions and deception. Fun fact: Acala is also the archetypal inspiration behind much of globally popular Japanese anime such as Grendizer, Dragon Ball, and Ken and Ryu in Street Fighter.

The breath taking interior of the Sultan Ahmed Blue Mosque in Istanbul which I visited in 2009. It is a mosque that is welcoming to both non-Muslims and Muslims inside.

A high level view of the Blue Mosque from the Deluxe Golden Horn Sultanahmet Hotel restaurant's patio for kebab grill.

Me in Bali in 2010 grateful after a meditation, conversation and history lesson led by the Hindu temple's priests.

Me at the Aspen Institute in 2015 attending a roundtable seminar on values, leadership and the good society, about to discuss Rev. Dr. Martin Luther King Jr.'s Letter from Birmingham City Jail with participants. Without the civil rights movement which he helped lead on the basis of a humanist Christian ethos, my parents would have never been able to legally set foot in the United States of the early 1970's.

Me in Rochester Cathedral, Kent, UK, in 2018 close to Rochester Castle where the Magna Carta came into effect in 1215.

From the website RochesterCathedral.org : "The Magna Carta ("Great Charter") is a document guaranteeing political liberties that was drafted at Runnymede, a meadow by the Thames, and signed by King John on June 15, 1215, under pressure from his rebellious barons. By declaring the sovereign to be subject to the rule of law and documenting the liberties held by “free men,” Magna Carta provided the foundation for individual rights in England and eventually throughout the English-speaking world. Rather than introducing new laws, the aim of Magna Carta was to hold the King to account on laws already in existence."

In 2019, after attending Synagogue with a dear Jewish friend and mentor, and reading a book in the Torah studies library about the inspiring 5,000 year history of the Jewish people, I was ready to learn more. Pictured is my yarmulke after spending 2024 Passover on Sunday with a three generation Jewish family in Toronto learning seated at a dining table listening to the story of Moses and Exodus, appreciating what it means for Jewish people.

First Nations totems in North Vancouver, Canada at Capilano, dedicated to the Great Spirit, "an omnipresent supreme life force, generally conceptualized as a supreme being or god, in the traditional religious beliefs of many, but not all, indigenous cultures in the United States and Canada." An eagle totem in particular symbolizes a sacred messenger that flies closest to the sky, the Creator, with the wings of the eagle representing "balance and cooperation between the masculine and feminine."

Bit by bit, with steady patience, I rediscovered my love for God and spirituality, the grand Mystery of everything: an experience available to you. Referred to as the Great Spirit in North American native, indigenous peoples' and First Nations traditions. Ma'at in the pharaonic Mystery School temples of the Nile Valley as the indestructible Unity of Existence. The Beloved in the Sufi Orders. Source in New Age spirituality. And of course, the Morning Sun and Light of the World in Christianity.

As an artist and musician, besides Gospel music, I appreciate the universalist Inayati music-honoring Sufi Muslim lineage of Pir Vilayat Inayat Khan and poems on the angel of the veil Metatron. For the Sufi way in the words of Kabir Helminski is "a way of life in which a deeper identity is discovered and lived.

This deeper identity, beyond the already known personality, is in harmony with all that exists."

Indeed, a Reality beyond the veil.

As a writer and storyteller, accounts of the story of Joseph's rise as accurate wise dream interpreting confidant to the King of the Nile, and then as ruler of Egypt, hold special meaning for me. Unlike the story of Moses and the tyrant pharaoh in it whose reign was one of terror, the King in the story of Joseph offers contrasting timeless lessons on the power and importance of dreams for developing your self-awareness, ethical leadership, strategic foresight and good governance.

I strive to merge the best and most proven of timeless Eastern and Western philosophies, practices and storytelling traditions to serve you with greater understanding and versatility, amplified by A.I. in order for you to fast-track your growth with true resilience, real influence and profound R.O.I.

My track record producing literary, impactful advocacy and investigative journalism as a secular classical liberal humanist has attracted praise from a global audience and influential readership.

They include many respected Academy and Emmy Award recognized Hollywood personalities, Marvel and Disney storytellers, White House officials, US Department of Defense, Five Eyes intelligence and NATO national security professionals, celebrated founders, Ivy League academics and tech investors, and fellow artists, activists and entrepreneurs. I have also been on panels with senior members of the Obama and Bush administrations speaking on tech innovation and the Middle East.

These days, I am a featured personality in the Nick Nanton Emmy nominated documentary film Live Your Quest along with Tom Chi of Google X, Reverend Michael Beckwith of Agape, and the NYT best-selling authors Jack Canfield and Lisa Nichols, among others. My writing has been featured in dozens of global journalism media outlets in more than 13 languages telling stories about spirituality and human flourishing with better alternative models of reality that free you to thrive.

Through strategic and open source intelligence, I remain engaged in constructive consultations and award-winning initiatives for national security. And I certainly do not intend on stopping. Consequently, as the creator of AssertiveU™ my facilitation methods draw from the timeless wisdom traditions and are therefore capable of resolving stubborn issues where other methods failed. While I am in favor of modern inventions, one must not ignore or dismiss the power of timeless principles that are timeless for a reason. They are in harmony with the very fabric of reality in our vast Cosmos. And therefore, in harmony with yours and all that you innately are.

Ultimately, AssertiveU™ is as valuable as you make it.

An accelerator, a launchpad or a modern day leadership mystery school... Regardless of how we are described, we aim and strive to offer magic and facilitations for you to become your own best wish granter. You deserve it.

Me standing at the United Nations HQ General Assembly podium in Manhattan, New York City in 2006 in front of an empty hall practicing and visualizing myself as a speaker addressing world leaders on important issues.

Me with my editor Daniela Rapp standing in front of the Flatiron Building in Manhattan in New York City where earlier in 2012 I signed my book deal with St. Martin's Press for my author debut as Amir Ahmad Nasr with My Isl@m released in June 2013, not far from Hell's Kitchen, Daredevil's neighborhood in the Marvel universe.